Gucci has named IU as their new global brand ambassador!
On May 30 KST, Gucci shared a photo of IU on the red carpet at the 75th Cannes Film Festival wearing a beautiful Gucci gown. They captioned the post, “Global Brand Ambassador IU was captured at the 75th Annual Cannes Film Festival wearing a Gucci gown with lace rebrodé petal details on the cuffs, as well as sequin flowers and crystal embellishments on the skirt.”
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While IU has been a Korean ambassador for the Italian luxury brand since 2020, this is the first time Gucci has referred to the star as their global ambassador. However, a representative of Gucci shared, “Due to competition with another brand, it’s difficult to reveal exactly when IU signed a contract as a global ambassador.”
In the meantime, watch IU in “Hotel Del Luna“: